Moro Hub

Moro Hub Drives Green Digital Transformation Excellence
with MySQL Enterprise Edition

"With MySQL Enterprise Edition we have achieved substantial cost savings while accelerating our time to market for innovative products and our clients’ digital transformation journeys. These advantages, combined with enhanced database security and performance, enable us to meet customer challenges and deliver optimal solutions that align with their budgets, schedules, and technical requirements."

Mohammad Bin Sulaiman
CEO
Moro Hub

Moro Hub deploys MySQL Enterprise Edition in its green datacenter to drive product innovation, reinforce database performance and security, and reduce total cost of ownership.

Introduction & Background

Moro Hub, a subsidiary of Digital DEWA, the digital branch of Dubai Electricity and Water Authority (PJSC), is a leading integrated digital solutions provider in the UAE, offering a comprehensive suite of digital services and advanced technologies. Moro Hub specializes in cloud computing, cybersecurity, IoT, and AI-powered solutions, with a focus on enabling digital transformation across industries.

Moro Hub is distinguished by its achievement of having the world’s largest solar-powered datacenters—a feat recognized with a Guinness World Record—and it is committed to Net Zero by 2050 and delivers sustainable savings and TIER III operational efficiency with ISO-certified security and real-time monitoring services.

The core values of professionalism, sustainability, innovation, and good governance underpin Moro Hub’s operations. The company’s mission is to accelerate a sustainable digital future, positioning itself as the partner of choice for digital transformation. In the coming years, Moro Hub with its world-class ICT resources aims to unlock new sustainable value through a global network of partners to drive sustainable digital innovation globally.

Business Challenges & Goals

As the leading digital transformation provider for the UAE, Moro Hub boosts operational efficiency by accelerating development timelines with its enterprise and digital solutions. To further improve client performance, enhance security, and provide professional support Moro Hub has integrated MySQL Enterprise Edition as a part of its digital portfolio.

Business Results & Metrics

By integrating MySQL Enterprise Edition within its green datacenter, Moro Hub enables clients to access advanced cloud services and digital solutions while supporting their sustainability goals.

With this solution, Moro Hub has reduced database total cost of ownership, allowing it to optimize profit margins, maximize client budgets, and improve its competitiveness in the global digital transformation sector.

Through MySQL Enterprise Edition’s native JavaScript integration, Moro Hub’s developers and those of their clients can embed server-side logic directly within the database, streamlining the creation of dynamic, AI-driven real-time applications such as interactive dashboards for city management and real-time analytics platforms for utility providers. This eliminates the need for complex middleware or separate back-end systems.

Additionally, by optimizing AI workloads through MySQL Enterprise Edition, Moro Hub enhances automation, predictive analytics, and data modeling for clients, seamlessly integrating AI features into its service offerings.

In addition, Moro Hub has significantly reduced digital adoption timelines by utilizing MySQL Enterprise Edition’s streamlined deployment, including simple setup for MySQL InnoDB clusters, control metrics, and security protocols. The company’s enhanced MySQL expertise also accelerates the onboarding of new clients and the expansion of existing services.

To ensure enhanced data security, Moro Hub benefits from MySQL Enterprise Edition’s compliance with security standards and regular updates, complemented by its ISO-certified 24/7 cyber defense center. Moro Hub also guarantees data sovereignty, hosting all client data within the UAE, ensuring adherence to local regulations and providing clients with peace of mind.

Why MySQL Enterprise Edition?

“A crucial factor in adding MySQL Enterprise Edition was its robust ecosystem of applications. Many of our key solutions are specifically built to run on MySQL, ensuring seamless integration and optimal performance. Combined with MySQL’s professional support, this made it the ideal choice for our enterprise and digital solutions,” Mohammad Bin Sulaiman said.

After successfully migrating key clients’ workloads to MySQL Enterprise Edition, Moro Hub is now expanding its MySQL portfolio with plans to onboard more customers to its MySQL services. The company is focused on growing its client base by identifying new use cases and leveraging its expertise in MySQL reselling and managed services to attract new clients.

Moro Hub also aims to further propose MySQL Enterprise Edition within its existing client base, driving both client acquisition and deeper engagement with current partners, ensuring long-term growth and success in the digital transformation space.