Look to Book: A Guide for Online Retailers

Online travel is the largest segment of e-commerce, but a lot more people 'Look' than 'Book'. The majority of visitors are 'Lookers' who are researching fares and schedules for flights, hotels, vacation packages, and more. Organizations that are building-out their IT infrastructure using high-cost proprietary software and hardware to serve the growing population of 'Lookers' are feeling the pain of soaring costs. On the other hand, leading online travel retailers such as Sabre Holdings who have taken the initiative to migrate to MySQL and the open source LAMP stack have been able to save millions of dollars.

This paper will explore techniques for helping Online Retailers cost-effectively manage their "Look to Book" ratios.

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