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Ticketmaster Entertainment, Inc. is the world leading event ticketing company, which provides ticket sales, ticket resale services, marketing and distribution through www.ticketmaster.com. Ticketmaster.com had been a Microsoft shop, using many of Microsoft’s products. In 2001, due to the growing popularity of online sales of show and sports tickets, the demand for Ticketmaster.com began to exceed its capacity and caused stability issues. To solve the problem, Ticketmaster.com evaluated many databases and decided to move the Event database from Microsoft SQL Server to MySQL. In 2008, six years after the MySQL migration, Ticketmaster.com hosts ticket sales for 120,000 events and 24,000 venues, a 400% increase compared to pre-migration days in 2001. It is MySQL that enables Ticketmaster.com to achieve the 4x scalability, while consistently maintaining the average replication time of less than one second.
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