thePlatform Migrates Media Publishing System to MySQL and Achieves 23x Performance Gain with the MySQL Query Analyzer

thePlatform is a leading, fast-growing video management and publishing company for broadband, mobile and TV. Established in 2000, thePlatform's Media Publishing System™(MPS) enables media companies like Time Warner Cable to manage, monetize and syndicate their billions of video views more effectively. Since its debut, thePlatform quickly grew revenue, as well as momentum, in the media sector, and has successfully gained well-known customers, including Comcast, NBC-Universal, Associated Press, BBC Global News, HIT Entertainment and CNBC. Comcast Interactive Media acquired thePlatform in 2006, which now operates as a stand-alone subsidiary.

thePlatform had been using proprietary databases to store meta data for media files in the Media Publishing System. To further scale the system and reduce costs, thePlatform decided to migrate the application to MySQL. thePlatform also used the MySQL Query Analyzer to quickly identify critical performance issues before going into production and reduced the query time by 95% from 70 seconds to 3 seconds. They achieved the 23x performance gain in just a few minutes, rather than days.

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